Body Ethos is headed by Iain Pritchard, a personal trainer and owner of 360 Health & Fitness in Chelthenham UK. Branching out into the world of supplements, Iain wanted to create a line of products that work perfectly in conjunction with his training methodology. For this reason, he spent a great deal of time creating bespoke formulas using all-natural ingredients.

Iain wanted each product to have a distinctive packaging design, whilst still retaining a common feel throughout the range. They needed to have a sense of fun and vibrancy that would make them leap out to consumers against the backdrop of sometimes dull or overly technical supplement packages.